Saturday, January 10th, 2009...10:39 am
Facing Recession for Wedding Photographers: Marketing During a Recession
The sky is falling? No sweat. Here’s some ideas to promote your business during a recession. A lot of photographers may scapegoat the economy as a means of relinquishing their responsibility for poor slumping sales.
Act Now! While Other Wedding Photographers Might be Hurting
Acting now might deliver that blowout punch to stand yourself out from the market. A lot of successful financial gurus advocate not following the herd/market trends.
Well that might make your job a little more difficult; I think this is the best time to act and gain the most market share or brand awareness in your company or wedding photography business.
Why? Well people are now hungry for cash. If you’re a wedding photographer cash flow is usually the highest during the fall and winter months; thats if you’re in the northern states like me. From my experience thus far it seems that people book weddings in the summer and finally pay all their bills up to you (whilst you’re happy and jollying your away to the bank) in the fall or winter.
Our busiest months seem to be the summer. So during this hard economic climate you might still have all the cash left and a new year to plan out some goals for you to hit the ground running.
Why invest now? With the market facing many layoffs and a massive reduction and devaluation of prices in many sectors you may get the best deal when searching for services like advertising or internet marketing services.
Research Research Research!
Make sure you do your research. You might not be an advertising expert; but i might be of some help to you. Whilst looking to place an ad for your local magazine or website make sure you email them to see if they have an advertising representative. They will have a friendly person from your area connect and meet with you to see that they can provide you services.
What to do now after all my research?
After doing your research and meeting with ad reps and considering advertising avenues; weigh the risks and the potential of advertising. For some people advertising might not even be a good idea for you. I highly suggest you invest time in social media. Where it has it’s highest dollar for dollar value (its free; just requires some time).
Write some solid Goals for your Wedding Photography Business
Put some good solid sales goals in various categories and make sure you look at them everyday. In a previous article i discussed how to create solid business goals for wedding photography.
Hunt for Real Estate
While you can hunt for some prime real estate (at slashed prices!) you can now own/rent your dream wedding photography studio too.
These ideas will allow you to success and propel your wedding photography business during a recession.
Feel free to twitter at me at @chrisjlee . Just remind me that you’re a reader.
Check out my Michigan Wedding Photography website
1 Comment
July 31st, 2009 at 12:04 am
After reading this post, I’m quite inspired! Thanks!
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