Thursday, November 20th, 2008...10:10 am
Facebook Marketing & Wedding Photography: Part III
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Social Networking is a big thing nowadays if you’re targeting Millennial (or Gen-Y) couples, Bridimus rexes and Groom-asauruses.
In this series of blog postings I will provide you free advice on marketing strategies with facebook.
- Part 1: Why you Wedding Photographers should be on Facebook
- Part 2: Building your Network
- Part 3: Facebook Marketing Strategies
- Part 4: Brand Identity and Brand Management
In part 3 we will explore the importance of how facebook can be the best free tool for you to find the right and perfect client for you.
- Network. Old school networking in person never changed when transcended into online social networks. Just make sure you don’t come off the get go to try to sell. Remember online communities and online social networks always have etiquette. Always observe a community or group first and see how they interact (do your research!!!!!). Some things you can do: Post and comment on photos. Offer
- Pimp your profile: Add some facebook applications that will adorn and display your favorite photos. Which leads me to the next point:
- Start a conversation: Create some sexy photos (Not that kind of photos; you perv!) with couples or the type of photos that you’re so passionate for. The photos that make you excited to that you became a wedding photographer.
- Wall Posting: Find whatever reason you can to post onto other people’s walls. Try to connect with people when they’re at their most happiest point of their life: Comment on status messages conveying or exuding their extreme happiness, Birthdays, Anniversaries, engagements etc.
- Be patient: Social networking and social media is not something you can produce ROI on instantly. But this is free. The only thing you are spending is your time. Time is essentially something you have to commit to.
- Have fun: Be yourself, and be expressive. You’re pretty much doing this to make friends. This will drive your word of mouth marketing.
- Keep updated: Use facebook apps to host and update your network with new and fresh wedding photos. Make sure you keep your facebook status updated as well.
- Twitter: Use twitter to update your facebook status. If you don’t know about twitter please visit http://www.twitter.com . There are zounds of awesome photographers . I will discuss Twitter in some next social marketing series.
- Add friends: add more friends as you go along. I would suggest meeting people in person and then adding them. You have to remember about etiquette. Most people won’t add you unless you’ve got a reason.
- Go do it now. That’s it for now. Go out and do what i’ve told you to.
1 Comment
August 18th, 2009 at 1:59 pm
I love this article, I have been working on my own style of face book marketing as well and I have to tell you, it works!
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