Saturday, January 10th, 2009...10:36 am
Create Solid Wedding Photography (Business) Goals for 2009
With a fresh start and a new year (2009 baby!) make sure you hit the ground running with excellent goals and great ideas to grow and solidify for your business in order for it to be successful.
Write out on one piece of papers all the things you’d like to do: Upgrade more equipment, reduce debt on loans, look for a possible studio space, find a new office manager, hire more photographers, save enough to attend WPPI 2010, etc.
Make SMART Wedding Photography Goals
On another sheet of paper try to refine your goals and only keep the goals that you see are Specific, Measurable, Achievable, Relevant and Time-based goals (SMART). This should eliminate a plethora of stuff from your first piece of paper.
Minimus Maximus
We’re not all perfect. Create goals in mind where you have a reasonable minimum goal and optimal goal. Goals don’t need to be absolute. Example: I would like to book 5000 Weddings this year. While 4000 Will be my minimum.
Push and Push Hard and Lesser (When Needed)
Humans will are (mostly) lazy. Face it we’re not all built like Michael Phelps. Try hard to push yourself to the limit when you’re energy and focus is at its potential. When needed and when you might be at your lowest energy (Toward the end of the wedding season) try to focus on goals that require less output.
Stick to your goals (to somewhere)
After that make sure you tape it to a place where you can see them everyday: Treadmill, Bathroom Mirror, Computer monitor, Bedroom Ceiling (You’re a creative one! Think of something).
Goal Making Creating Categories
Make sure you cover all the categories you need for your wedding photography business. Some categories you might need would be:
Artistic/Photography, Financial, Advertising/Marketing, Website (Wedding Photography), Equipment, etc. Make sure that your categories don’t merge and are specific but flexible enough.
Focus
Make sure you refine your focus. Don’t make too many unattainable lofty goals. Stick to the SMART Acronym . Make sure you make a plan on your calendar to revisit your wedding photography business goals after a number of days (30 days, 90 days).
After the 90 days make sure you see where you are on track. If needed revisit them and tweak them or make them even more inspiring if needed.
This will be all you need to make 2009 a record making year! (Yes even despite the economic turmoil, multiple wars and the like)
Feel free to twitter at me or email me any questions or suggestions if needed so: @chrisjlee
1 Comment
July 31st, 2009 at 12:03 am
Love your blog, love your work love it all!
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